See you at Nationwide Primetime in San Antonio March 16-18
See you at Nationwide Primetime in San Antonio March 16-18
Event advertising is theme-driven, professionally crafted, and conveys messaging that will not compromise the integrity of your brand. Teaming with WB Media Group, we’ll develop an exciting and attractive advertising campaign complete with new digital strategies that expand brand awareness by targeting your existing customers while acquiring new ones. As part of pre-event activities, we’ll lay out the event’s recommended media calendar and budget in its entirety including weekly breakdowns. As the retailer is responsible for all advertising expenses, the retailer must approve all event advertising and weekly budgets while controlling the purse strings.
For us, it’s all about driving high level traffic into the store in the most cost-effective way possible AND building brands both during and beyond the sales event experience. Without doubt, we are the best in the industry, and we make it happen!
Event advertising drives traffic into the store; it’s the RPC selling system that turns shoppers into enthusiastic buyers creating unrealized sales revenue potential. It takes teamwork to achieve maximum sales results. Working with in-house sales personnel, RPC will complement your staff by assigning a talented event manager and additional sales personnel to each event location. RPC provides sales training and motivation for in-house personnel as part of pre-event activities. There are so many positive takeaways from the RPC event experience. Working together as one team, we’ll achieve and exceed sales performance goals, setting you up for maximum profitability.
Short-term sales boosting events are perfectly suited for the furniture retailer positioned to continue business operations upon conclusion of the sales event project. Our client-partners demand hassle-free inventory strategies allowing for an easy and immediate transition back to normal retail activities as soon as the sales event concludes. As part of the event process, we’ll consult with each retailer regarding the pre-event inventory levels and mix required for a successful sales event outcome and discuss the right flow of inventory required during the sales event.
For longer-term sales events requiring additional inventory support, we’ll turn to our partner Revolutionary Retail for inventory support options and recommendations.
Getting back to business quickly post sales event is essential for a positive event outcome and big ROI…the right inventory plan makes it all possible.
" My 4th generation furniture business was approaching its 77th year anniversary when I was considering closing the store. I talked to Robin and she gave me options. Robin and her team absolutely saved my fourth-generation furniture store. Instead of closing, we ran a $1,000,000 Inventory Sell-Off in conjunction with our 77th Year Anniversary. I no longer contemplate closing the store. My faith has been restored and with the things I learned from my sale to improve my business, I will continue on for another generation. The advertising brought in local people that I’ve never seen before. The digital marketing campaign really worked. Our sales were amazing and we ended with a gross margin way higher than I expected. Everything ran so smoothly. I had zero customer and employee complaints. I was concerned that I would run out of cash shortly after the sale and not have much inventory left. But this was a high impact sale like I’ve never seen before. I was so pleased, when the sale ended my showroom was filled with merchandise making it so easy to transition back to my normal activities and now months down the road, I still have more cash than I’ve had in years. Robin and the entire team were fully engaged in making my sale a success. Their execution, motivation, determination and skills saved my store and restored my hope. Now I am thriving!"
Katrina Lynch-Allen
Lynch's Furniture and Appliance
A "Beyond the Top 100" Furniture Store
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